Monday, November 12, 2012

Post 9: Campaign Ad: Perot


This is a campaign ad that Ross Perot used during his attempt for the presidency in 1992. Ross Perot had a real chance at crushing the 2 party norm that continues to this day, as he commanded a large portion of the popular vote. If he had not bowed out of the race early, he might have be able to change the face of politics in America.

As it is, the two party standard continues to this day. The dominance of the Republicans and Democrats are a security to most voters, but an upset of others. On one hand, its a good thing there are only two parties because clear lines are drawn on many issues and voters can vote for the issues they support the most. On the other, there is a clear lack of choice; it's either yes or no.

This ad in particular focuses on Perot's position on the economics. It has a somber atmosphere, and rather than pandering to the people it focuses on giving as many people as possible the information they are trying to spread (the economy is bad, trickle down isn't working) and infusing a serious mood into the viewer with the sound and scenery.

1 comment:

  1. Good point, but you did not spent very much time on visual analysis of the ad. You did much better job in class.

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